Great Question

Series | 5m | 2021

Instead of guessing what Wharton’s audience wanted to learn about, we asked them directly via Instagram Stories and then had Wharton’s faculty answer back in clear, actionable ways.

Great Question became a repeatable, engaging format that brought social media followers into the classroom (or as close as possible), built trust with the readership, and ultimately garnered over 50K organic views. 

Role: Director, Producer, Editor